Privacy Policy
Effective Date: January 10, 2025
This Privacy Policy describes how Active Minds (“we,” “us,” or “our”), operated by Trueyogi Wellness Teknoloji Ticaret ANONÄ°M ŞİRKETÄ°, collects, uses, and protects personal information when you use our website (https://activeminds.ai) and mobile application. By accessing or using our services, you agree to the practices described in this policy. For children’s use of our services, parental consent is required, and this Policy is designed to comply with applicable laws including COPPA (USA), GDPR (EU), KVKK (Turkey), as well as similar data protection regulations in Asia such as Japan’s APPI, Singapore’s PDPA, and South Korea’s PIPA.
1. Company Information
• Company Name: Trueyogi Wellness Teknoloji Ticaret ANONÄ°M ŞİRKETÄ°
• Established: 2019
• Address: Mustafa Kemal Mh. Dumlupınar Blv. No:280G/1260, METU Technopolis, Çankaya, Ankara, TURKEY
• Contact Email: hello@activeminds.ai
• Website & Operator: https://activeminds.ai is operated by the above-mentioned company.
2. Services and Target Audience
Service Purpose and Core Functions
Active Minds is an AI-powered educational platform designed to make learning interactive, engaging, and movement-based. Our games integrate subjects such as mathematics and basic sciences with fun, physical activities by leveraging advanced motion capture technology and AI-driven personalization. Our flagship game, Hoppy Math, is specially designed for children aged 5–12 to enhance their math skills, problem-solving abilities, and motor skills. This privacy policy covers all our games if otherwise is not mentioned.
Target Audience
• Children (Ages 5–12): Providing an engaging and interactive learning experience tailored to their developmental needs.
• Parents: Enabling parents to support and monitor their children’s educational progress with full control and oversight.
• Educational Institutions and Teachers: Facilitating the integration of interactive games into classroom or individual learning experiences.
• EdTech Sector: Delivering next-generation AI-driven and motion-based learning systems to educational technology platforms and institutions.
Regulatory Compliance for Children
Given our focus on children, we strictly adhere to laws and regulations designed to protect minors, including:
• COPPA (USA): Ensuring that personal data is not collected from children under 13 without verifiable parental consent.
• KVKK (Turkey): Processing user data in accordance with Turkish data protection requirements.
• Other Applicable Laws: We also comply with similar regulations in other regions, ensuring our platform remains safe and secure for all users.
3. Information We Collect
To provide and improve our services, we collect various types of data:
Personal Identification Information
• Profile Name
• Email Address
• IP Address
Authentication and Account Data
• Login Credentials: Users register with an email address and password.
• Social Sign-Ins: Options to sign in via Apple or Google are available.
Device and Diagnostic Information
• Device Details: Information related to the device used, including model and operating system.
• Performance Metrics: Diagnostic data to monitor and improve app performance.
Usage Data
• In-Game Progress: Information regarding levels, achievements, and diagnostic performance.
• Behavioral Data: Usage patterns, such as content engagement and areas where the child excels or requires additional support, used to offer personalized educational experiences.
Note: No personal data is shared with third parties without appropriate consent.
4. How We Use Your Information
Data collected by Active Minds is processed for multiple purposes:
Service Provision
• Personalization: Delivering in-game personalization and tracking user progress for tailored educational feedback.
• Content Adaptation: Adjusting learning materials based on the child’s individual pace and performance.
User Experience Improvement
• Performance Optimization: Analyzing usage data and diagnostic information to identify and resolve technical issues.
• Product Enhancements: Continuously improving the platform through statistical analyses and user feedback.
Statistical Analysis
• Behavioral Insights: Analyzing anonymous in-game behavior to understand learning patterns and improve educational content.
Security and Fraud Prevention
• Platform Safety: Employing data minimally to ensure a secure environment and prevent misuse.
Legal Compliance
• Regulatory Adherence: Processing data in accordance with COPPA, GDPR, KVKK, APPI (Japan), PDPA (Singapore), PIPA (South Korea), and other applicable regulations.
• Lawful Processing: Ensuring data is processed on the basis of parental consent, legitimate interests, or legal obligations.
Marketing (With Consent)
• Limited Marketing Use: Marketing activities are carried out only when explicit parental consent is provided. General anonymized usage data may be sent to marketing tools without tracking individual users.
User Agreement: By using our platform, users (or their parents/legal guardians) confirm acceptance of these terms and consent to the processing of their data as described herein.
5. Legal Basis for Data Processing
We process personal data based on the following legal grounds:
• Consent:
• For children’s data, explicit parental consent is obtained during registration or login via the user agreement.
• Legitimate Interest:
• Analysis of in-game statistics and performance data to continuously improve our product.
• Legal Obligation:
• Compliance with international and regional data protection laws such as COPPA, GDPR, KVKK, APPI, PDPA, and PIPA.
6. Data Sharing and Third-Party Service Providers
While Active Minds does not share personal data with third parties for advertising or marketing purposes without consent, we may share anonymized or encrypted data with trusted service providers for the following purposes:
Third Party
Purpose
Security Measures
Cloud Service Providers
Storing game content and backups
Data is anonymized and encrypted
Analytics Services (e.g., Google Analytics for Firebase)
Monitoring in-game performance, error tracking, and usage trends
Data is anonymized to prevent identification
Payment Providers
Processing B2C parental subscriptions
Payment data is encrypted and transmitted securely
Educational Partners
Conducting school-based academic analyses
Only anonymous data is shared, and parental/institutional consent is required
Data Sharing Principles:
• No personal data is provided to advertisers.
• All shared data is either anonymized or encrypted to prevent individual identification.
• Data shared with educational institutions is limited strictly to anonymous academic performance metrics.
7. Cookies and Tracking Technologies
Our platform employs cookies and similar tracking technologies in a limited and responsible manner:
• Essential Cookies:
• Used for session management and ensuring the security of the user’s session.
• Analytics Cookies:
• Collect anonymous data to help improve the overall user experience and in-game performance.
• Marketing Cookies:
• We do not deploy marketing cookies targeted at children.
8. Data Retention
We retain personal data for as long as necessary to provide our services and comply with legal obligations:
• In-Game Progress Data:
• Stored for the duration of the game session and can be deleted by parental request.
• Analytics Data:
• Retained for up to 12 months as anonymized statistics.
• Sensitive Personal Data:
• We do not collect or process sensitive personal data (e.g., birth dates).
9. Data Security Measures
Active Minds employs robust security measures to safeguard your information:
• Encryption:
• All user data is protected using industry-standard AES-256 encryption.
• Access Control:
• Only authorized personnel have access to sensitive data.
• Anonymization:
• Data, especially that related to children, is anonymized to prevent identification.
• Camera Use for Motion Capture:
• The app accesses the device camera solely for real-time motion capture.
• Video feeds are not recorded, streamed, or stored unless the user explicitly opts to record gameplay. In such cases, recordings are stored only on the user’s device.
10. Your Rights
Parents and guardians have specific rights regarding the personal data of their children:
• Right of Access:
• Request detailed information about the data we hold.
• Right to Rectification:
• Request corrections to any inaccurate or incomplete data.
• Right to Erasure (“Right to be Forgotten”):
• Request deletion of their child’s in-game data.
How to Exercise Your Rights:
To exercise any of these rights, please contact our support team at hello@activeminds.ai. We will process your request within 30 days.
11. Compliance with Laws and Regulations
Active Minds is committed to ensuring the privacy and security of our users’ data by complying with all applicable data protection laws, including:
• COPPA (USA):
• Protects the personal information of children under 13, requiring parental consent.
• GDPR (EU):
• Ensures that data is processed only with explicit consent and provides strong user rights.
• KVKK (Turkey):
• Mandates the protection and lawful processing of personal data within Turkey.
• APPI (Japan):
• Governs the use and protection of personal data in Japan, ensuring privacy and security.
• PDPA (Singapore):
• Regulates the collection, use, and disclosure of personal data in Singapore.
• PIPA (South Korea):
• Enforces the protection of personal information and governs its proper use in South Korea.
Our global operations are designed to meet or exceed the requirements of these regulations, ensuring that all data is processed lawfully, transparently, and securely.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us via:
• Email: hello@activeminds.ai
• Postal Mail:
Trueyogi Wellness Teknoloji Ticaret ANONİM ŞİRKETİ
Mustafa Kemal Mh. Dumlupınar Blv. No:280G/1260
METU Technopolis, Çankaya
Ankara, TURKEY
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page along with an updated effective date. We encourage you to review this Policy regularly to stay informed about our data protection practices.
14. Consent and Agreement
By accessing or using Active Minds, you (or your parent/legal guardian, where applicable) confirm that you have read, understood, and agree to this Privacy Policy and consent to the collection and use of your information as described herein.
This Privacy Policy is intended to ensure a safe, secure, and educational experience for children while respecting and protecting the privacy rights of all our users across the globe. We are committed to maintaining the highest standards of data protection and transparency in all regions where our services are available.